A Book Can Grow Your Business!
A Different Type of Book – an Authority Book?
An authority book is a book that is published very quickly (within 60 to 90 days) on Amazon in their short reads section. An authority book is posed specifically to establish a professional’s expertise, and to start a conversation with an ideal prospect. This book is not physically written by you or the professionals; you get to be a part of the book.
An authority book is specifically designed to position you not only as an expert, but also as a true educator and advocate for the success of your clients and works as a salesperson for you 24/7 365 days a year.
But I’m Not A Writer
Don’t worry; you don’t have to be a writer. Our process allows us to create incredibly informative content through a telephone interview. All you have to do is answer a few of the most common questions asked from the perspective of your most valuable prospects.
Talk Your Book
We have a unique phone interview process to capture our client’s expertise and voice, and that content is transcribed and published in the book. This unique publishing method expedites the writing and publishing process without diminishing the integrity of the author’s voice. The professional is also able to freely share their knowledge through speech, instead of having to participate in a long and tenuous writing process.
Authority Books — Single Author, Multi-Author Expert Books, Conferences and Panel Books
- We call our books “authority books” because they position you as an authority in your industry.
- We have a very unique method to help our clients become published and best-selling authors.
- The books we write for our clients are typically published within 90 days.
- You don’t have to be a writer; you just need to be knowledgeable in your areas of expertise. We will interview you by telephone about yourself, your business and your expertise.
- We will have the interview transcribed and edited to keep the integrity of your voice.
- We help professionals with single-author books, as well as with multi-author and collaborative books.
Stop trying to acquire clients one at a time by handing out your business cards and brochures, and by using less effective marketing strategies. A book works as a salesman for you 24/7, it establishes greater immediate credibility and it helps meeting planners and event organizers choose you over those who don’t have a book.
Becoming a published author in itself will set you apart and position you as one of the top one percent of your industry.
When your book reaches best-seller status, it will give you yet another level of credibility and expert status. It is also a huge ego and confidence builder for you.
People want to work with people they know, like and trust, but they are also attracted to people who are celebrity-like and successful.
When you do a book signing, give your books away (yes, I said give, not sell); all of this is part of your authority positioning.
Big Tip: It’s important that a prospect knows that you have a book, even if they don’t read it.
The benefits of giving your book away include:
- gaining credibility and celebrity
- positioning you as an expert
- giving you a higher perceived value over others
- people perceiving you as the best, and wanting to work with you
- introducing you and vetting those clients who aren’t ideal
Even if you are not a writer, or if you don’t think a book will help grow your business in your industry, I challenge you to have a discovery session with me.
We guide our clients through the process of self-publishing, and create an entire lead generation and client-attracting campaign around the book.
It’s Not About Royalties
The real value of participating in this book is in being positioned with credibility and authority. In fact, we show our clients the value of donating their royalties from the sale of this book to one or more local charities.
It’s About Having a Book That “Sells You”
This book becomes a salesperson working for you 24/7 on Amazon, the 300-pound gorilla in the industry. This will be the cheapest salesperson you have ever hired!
By now, I’m sure you can see the tremendous opportunity in having an authority book of your own, or being a featured expert in a multi-author book.
A Different Idea: Maximize Your Conference Speakers’ Presentations
You’ve just held your conference, workshop or seminar, and want to be able to share the information with members who could not attend. You also want to make it available to those who were in attendance who weren’t able to jot it all down, due to the abundance of data being presented.
However, none of the speakers wrote formal papers, and all you have are recordings. Don’t fret; your worries are over. Authority Book Consulting, LP, can take your individual recordings, transcribe them and edit them into a seamless written compilation that flows from one presentation to another.
By repurposing the information:
- you can share the conference with the members who couldn’t attend
- make a profit on the sale of the book
- increase your prestige
- use it as an advertising tool for future workshops
- increase your outreach efforts to prospective members
Our multi-platform marketing program allows your organization to share the knowledge and expertise of its members and speakers while improving your reach.
Amazon Best-Seller Campaigns
Once the book is published, we launch a major media and campaign. Many of our clients have reached best-seller status.
Our proprietary self-publishing campaigns have helped hundreds of professionals become best-selling authors on Amazon.