Media Begets More Media
Positioning, publishing, partnerships & philanthropy are all powered by Media.
When you have already been featured in the media, your chances of being considered for further exposure are greatly increased.
Journalists and reporters are always looking for “purple cows” to interview as subject matter experts, to quote in press releases or to give an opinion for an article they are writing.
How will they know that you exist? If you have published articles and press releases in your news or media room with keywords that pertain to your industry, your information will come up when they search online.
Again, media begets more media …